soft gaming – instant entertainment for the mass market

NeoGames invented the online scratch cards market and has led it ever since. Through the development of a wide range of soft games, ranging from typical scratch cards and instant wins to slots, bingo and lottery games, NeoGames offers mass market players a broad variety of entertaining and easy-to-play games.

Unlike the hard-core gambling market, the soft gaming market appeals to men and women of all ages. Furthermore, soft gamers are looking primarily for fun and entertainment, rather than huge jackpots. These players don’t perceive themselves as gamblers, and are often intimidated by sophisticated technology or complex gaming concepts. Soft gamers from the mass market require a simple and easy-to-use application that gives them an enjoyable first-time playing experience.

Understanding the unique characteristics of the mass market, NeoGames has created a unique set of products and services designed specifically for the soft gaming vertical.