Software provider NeoGames has signed an agreement to provide Italian lottery and sportsbetting operator Sisal SpA with a new online soft gaming offering.
The deal will see Sisal’s online gambling domain offer a customised ‘quick games tab’ of selected soft games that have been fully localised and branded for the Italian market.
“This is a landmark deal for NeoGames and part of a growing number of lottery operator deals we have achieved over the last year.” said Shay Bar Joseph, Managing Director for NeoGames.
“NeoGames’ portfolio of soft games and the knowledge we have gained with target audiences over the past five years is a natural fit to the lottery market. We are confident that the close cooperation between the companies will contribute to the success of our offering to Sisal’s customers.”
As part of the deal, NeoGames stated that it received full certifications from testing organisations Gaming Laboratories International (GLI) Incorporated and Itech Labs Australia while Sisal, which is one of the most important Italian gaming operators and the licensee for the SuperEnalotto game, obtained complete authorisation from the Autonoma dei Monopoli di Stato (AAMS) regulator.
“We have looked for a partner that shared our view that our lottery target audience is a soft gaming audience that deserves a dedicated and high-quality games offering,” said Maurizio Santacroce, Digital Games and Services Head for Sisal.
“We have selected NeoGames as the best-of-breed provider of soft games because it not only has the largest portfolio of high-quality games for this market but also important experience and knowledge of the players. We’re confident that this innovative product offering for the Italian market will meet our customers’ wishes and particularly for the female target audience.”