NeoGames Won a Bid to Enlarge SCML’s Game Offering, Enhance Player Experience and Ramp Up Revenue Growth
LUXEMBOURG, November 7, 2016 – Santa Casa da Misericórdia de Lisboa has selected NeoGames to expand the variety and the success of the Portuguese lottery’s online instant game offering. The three-year contract celebrates and extends a relationship that has yielded significant results over the past few years.
Throughout the term of the new agreement, NeoGames will supply the lottery with customized games from its acclaimed portfolio, along with bespoke enhanced interactive versions of printed ticket games popular in Portuguese retail shops.
“Santa Casa’s decision to launch interactive instant win games from our industry-leading content portfolio several years ago has been a game changer for them, greatly enriching their entertainment offering and expanding their customer base. Since the beginning of our partnership, SCML has experienced impressive online success with record sales year over year,” said Ilan Rosen, CEO of NeoGames.
“We will continue to work with Santa Casa’s marketing team to create games that meet specific local requirements which are of great value and were a key factor in our success as the primary provider of iLottery games. We are extremely proud of Santa Casa’s iLottery achievements and are committed to further explore and deploy innovative products and marketing strategies especially tailored for Portuguese market.”
About Santa Casa da Misericórdia de Lisboa
Since its creation in 1498, Santa Casa da Misericórdia de Lisboa has provided social assistance of the underprivileged, with a primary focus on children and the elderly. Being a charitable organization involved in humanitarian activities, Santa Casa was chosen by the Portuguese state to run lotteries (since 1783), sports betting games (1961) and number games (Lotto in 1984, Euromillions in 2004) with the purpose of raising funds to finance its social work and projects involved making life better, particularly for the most deprived sectors of the population.
NeoGames, a leading iLottery software and service provider, pioneered the global interactive scratch cards and lottery gaming market. For more than a decade, the NeoGames iLottery 360™ solution has boosted lottery success with the broadest portfolio of market-proven games across all connected devices, a comprehensive back-office platform, and a complete set of player operational services. NeoGames tailored omni-channel solutions enable each lottery customer to generate maximum revenues from its interactive offering. In August 2015, William Hill PLC (WLH – Lon), one of the world’s top betting and gaming companies, became a major NeoGames shareholder to advance its iLottery strategy, expansion and innovation. www.neogames.com