WINNIPEG, Manitoba, September 8, 2015 /CNW/ – NeoPollard Interactive LLC (“NeoPollard Interactive”), the joint venture between Pollard Banknote and NeoGames, has been awarded a five-year deal to provide an enhanced lottery subscriptions digital platform for the Virginia Lottery.
The lottery has been offering customers a lottery subscriptions services for the past 23 years, via post and the internet, but will modernize the offering through the launch of a new integrated eSubs digital solution from NeoPollard.
The new contract comprises an initial term of five years, and can be renewed for five successive one year periods.
“This has been a long-planned modernization to our existing subscriptions program,” said Paula Otto, the Virginia Lottery’s executive director. “The Virginia Lottery has been a leader in lottery subscriptions, offering subscriptions sales through the mail since the early ’90s, and subsequently adding an internet purchase option about a decade ago.
“Through this initiative with NeoPollard Interactive, we will be able to build on this history by better leveraging technology in order to meet consumer demand and grow our player base in a responsible manner to the benefit of all Virginians.”
NeoPollard’s eSubs solution will comprise all necessary software, hardware, and services – including a new and completely independent draw-based games system – to allow lottery players in Virginia to securely purchase subscriptions, account for associated wagers and winnings, and manage their player accounts via the lottery’s website.
“NeoPollard Interactive is proud to be a part of the eSubs initiative in the Commonwealth of Virginia,” said Doug Pollard, co-CEO of NeoPollard Interactive. “In 2014, Pollard Banknote, one of NeoPollard Interactive’s parent companies, was awarded a primary instant ticket printing contract with the Virginia Lottery, and we’re very excited to build upon and grow this relationship on the interactive front.
“More importantly, as a recognized leader in the digital space for lotteries in North America, NeoPollard Interactive looks forward to helping the Virginia Lottery launch a cutting-edge solution that enhances the player experience and, ultimately, generates incremental revenue to support public education in Virginia.”
The deal marks NeoPollard’s second iLottery agreement in the US following last year’s collaboration with the Michigan Lottery.
“We are excited that our new and innovative draw-based games solution has been selected to be the engine for the Virginia Lottery’s eSubs offering,” added NeoPollard co-CEO Ilan Rosen. “This is the second North American lottery that will soon launch this player-centric solution, which was developed with a ‘mobile first’ approach, and we are confident that it will drive growth and become an important part of the Lottery’s overall future strategy.”
In its most recent fiscal year, the Virginia Lottery generated nearly $534m for Virginia’s public schools from the sale of lottery products.