[Malta – October, 2013] NeoGames, the global leaders of interactive instant win and lottery games has signed a 7 year agreement with MSL Ukraine. Under the agreement, NeoGames will provide MSL with a wide and customized portfolio of instant win games for desktop and mobile devices.

Within this collaboration, NeoGames, together with MSL, studied the local market preferences as well as MSL’s unique position in the market, and tailor-made a localized portfolio to meet the tastes of the various target demographic groups. In addition to the extensive game offering, NeoGames will closely cooperate with the lottery’s Marketing department to jointly create growth programs for the interactive instants and other categories.

“We are proud to have been selected by a leading lottery; especially as MSL is showing constant and remarkable growth. We were pleased to find another partner that shares our view that interactive lotteries can and should generate significant revenues to lotteries, as we do with all our other lottery customers. The Ukraine has an advanced technology infrastructure, and we see our comprehensive mobile offering as playing a key role into the future of our relationship”, said Mr. Ilan Rosen, the CEO of NeoGames.

“Our fastest growing product segment is our scratch cards” said Mr. Evgeniy Vlasenko, CEO of MSL,” and therefore it was natural for us to seek for the best partner in the market that can assist us to create a success in interactive games in that category.  We were impressed; not only with the NeoGames product, but also from the vast experience of successful case studies they have in other markets. We are certain that the joint efforts of NeoGames portfolio and expertise, together with our marketing team that brings the local insight, will make this a success”.

About MSL

M.S.L.  Is a Ukrainian state lottery operator. It is largest lottery operator in former CIS and one of the top operators in Eastern Europe.  The company is the successor of famous Soviet state lottery “Sportloto” and has been the undisputed leader in Ukraine for more than 40 years.

Today «М.S.L.» means:

∙             More than 7000 points of sales nationwide

∙             More than 5 000 employees

∙             On-line lottery game platform with real-time sales monitoring

∙             Year on year double digit growth in sales

∙             Wide variety of products: bingo, numeric lotteries, instant win lotteries, Toto & sports betting as well as internet products

MSL is a trusted and respected brand by Ukrainian lottery players and has won their passion for decades with popular live TV shows.

Since 1993 «М.S.L.» is a member of the European Association of State and Toto lotteries and since  2013 is  certified by European Standards of Responsible Gaming

About NeoGames

NeoGames is a leading software and service provider that pioneered the global interactive scratch cards and lottery gaming market. Since launching in 2005, NeoGames has delivered the most comprehensive portfolio of soft-gaming solutions to customers around the globe including National Lotteries and regulated gaming operators.

NeoGames flexible platform was developed specially for lotteries operating in the internet world. It meets with regulatory requirements and responsible gaming standards and can easily be integrated with any lottery central systems.

To meet the mass market demand for mobile gaming, NeoGames offers its most popular and entertaining instant win games on an advanced mobile platform, optimized for a wide variety of smartphones and tablets. www.neogames.com