NeoGames Innovation Heralds New Opportunities for Lotteries and Maximizes Their Business Potential

LUXEMBOURG, November 2, 2016 – Leading iLottery software and service provider NeoGames will demonstrate at World Lottery Summit customer-centric experiences that unleash new value and opportunities for lottery operators.

With demos and recent case studies, NeoGames will share how its iLottery 360° solutions enhance the player experience and boost player value for customers around the world and how these solutions can become the smart link between lottery retail and interactive systems.

Visitors to the NeoGames WLS booth can explore NeoGames iLottery 360° Solutions and the latest developments and innovation in the interactive lottery industry.

NeoGames CEO Ilan Rosen said, “Our emphasis at WLS this year – Pamper Your Players – highlights how an in-depth understanding of players enables lotteries to cater to player needs and wants. Meeting player expectations is key to enhancing customer satisfaction and increasing business results.”

“For most lotteries, retail and iLottery are two separate worlds that are managed differently. In one, the player is anonymous; in the other, well known. With NeoGames, the lottery dissolves the barriers between channels, supercharging the player experience and generating new revenues.”

The solutions being demonstrated in the NeoGames WLS booth include tools to manage a player account – whether the player is a retail, online or hybrid customer – and leverage the information for a better player understanding that empowers the lottery to stimulate activity and loyalty through targeted marketing activity, consistent cross-channel promotions, messaging, branding and more.

NeoGames will also enable visitors to experience a new in-store interactive concept that can serve both anonymous and registered players.
Visit NeoGames at World Lottery Summit 2016 November 6 to 9 and experience game-changing omni-channel solutions.

About NeoGames

NeoGames, a leading iLottery software and service provider, pioneered the global interactive scratch cards and lottery gaming market. For more than a decade, the NeoGames iLottery 360™ solution has boosted lottery success with the broadest portfolio of market-proven games across all connected devices, a comprehensive back-office platform, and a complete set of player operational services. NeoGames tailored omni-channel solutions enable each lottery customer to generate maximum revenues from its interactive offering. In August 2015, William Hill PLC (WLH – Lon), one of the world’s top betting and gaming companies, became a major NeoGames shareholder to advance its iLottery strategy, expansion and innovation.