NeoGames partners with William Hill as a Strategic Investor to Fuel iLottery Expansion and Innovation | PRESS RELEASE

Luxemburg, 7th August 2015 – NeoGames S.A.R.L. (“NeoGames”), a leading provider of complete iLottery solutions to National and State Lotteries announces today that William Hill PLC (LSE: WMH), one of the world’s leading gambling companies, has acquired 29% of its shares.

NeoGames is a global leader in the emergent iLottery market, providing its iLottery 360° Solutions to lotteries worldwide. NeoGames solutions includes a complete range of iLottery Games, State-of-the-art Platform and a set of Operational Services enabling lotteries to succeed in and grow in their digital channels. NeoGames solutions are provided today to 10 lotteries worldwide. In Europe NeoGames list of customers includes, among others, Sisal s.p.a of Italy, Jogos Santa Casa of Portugal and it was recently selected by Sazka, the leading Lottery licensee in the Czech Republic. In the fast-evolving US iLottery market, NeoGames has positioned itself as a significant provider by powering the most successful iLottery launch in the market for the Michigan State Lottery, as part of its NeoPollard JV.
“We are excited by this strategic investment and partnership with William Hill,” said Ilan Rosen, Chief Executive of NeoGames. “Apart from being a strong vote of confidence in our company and future expansion plans by one of the leading players in the gambling world, this also opens up promising areas for synergies between our companies which will benefit our Lottery customers, bringing William Hill’s expertise and excellence in areas such as Sports Betting and driving Omni-channel growth.”
This investment will enable NeoGames to accelerate its ambitious plans to further expand into new markets and lead the industry with its innovation development of advanced iLottery products and solutions.
James Henderson, Chief Executive Officer of William Hill, commented: “The emergent online lottery market is an exciting new opportunity in the gambling sector and NeoGames is a disruptive technology and service provider, offering Lottery rights holders a great experience with expertise that provides a compelling alternative to legacy system providers. This agreement gives William Hill good optionality in a new market that is increasingly attractive to gambling customers”
Ilan Rosen added: “The fast growing trend of the global iLottery market with its substantial business opportunity requires business scalability and flexibility to capture its full potential. Joining forces with William Hill will allow us to leverage this market demand, capitalizing on our collective global reach and extensive know-how in the digital world.”

Stifel served as exclusive financial advisor to NeoGames on this transaction.

About NeoGames S.A.R.L
NeoGames is a leading iLottery software and service provider. For almost a decade NeoGames provides its customers with a complete iLottery 360° solution, which includes the widest portfolio of market-proven games across Desktops, Smartphones and Tablets, a comprehensive back-office Platform and a complete set of Player Operational Services. NeoGames flexibility and experience enables its lottery customers to tailor their best suited solution and generate significant revenues from the interactive offering. NeoGames is based in Luxemburg, with offices in Israel, US, Ukraine and Malta. NeoGames has formed a strategic JV with Pollard Banknote Limited (TSX: PBL) named NeoPollard to focus on the North American lottery market.

About William Hill
William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing more than 16,000 people. Founded in 1934, it is now the UK’s largest bookmaker with around 2,360 licensed betting offices that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. William Hill Online ( is one of Europe’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their mobile, by telephone and by text services. William Hill US was established in June 2012 and provides land-based and mobile sports betting services in Nevada, and is the exclusive risk manager for the State of Delaware’s sports lottery. William Hill Australia was established through the acquisitions of Sportingbet and in 2013. It is one of the leading online corporate bookmakers in Australia, offerings sports betting products online, by telephone and via mobile devices. William Hill PLC is listed on the London Stock Exchange and generates revenues of over £1.6bn a year.

Mr. Tal Stein
NeoGames S.A.R.L