[Malta – June 18, 2013] NeoGames, the global leaders of interactive scratch cards and lottery games has signed a deal with the Portuguese lottery, Santa Casa da Misericórdia de Lisboa to provide SCML with a wide portfolio of interactive scratch cards and instant win games. Under the brand name Raspadinha, SCML wants to extend its offer from retail to online players, on the portal jogossantacasa.pt
Within this collaboration, NeoGames localized their games portfolio by rebranding the game titles and giving the games a look and feel of the lottery, in order to cater to market requirements. In addition to the extensive game offering, NeoGames will closely cooperate with the lottery’s Marketing department to jointly create growth programs for the interactive scratch category.
“We are honored to work with one of the most respectable and successful lotteries in Europe. We strongly believe that the games selected by the lottery, with the assistance and recommendation of NeoGames, and the joint marketing efforts will contribute to additional growth in the scratch card segment of Santa Casa da Misericórdia de Lisboa. Localizing the games and adjusting the different game parameters to suit the requirements of the lottery is a key factor in their success and this was enabled by the flexibility and openness of our games platform”, said Mr. Ilan Rosen, the CEO of NeoGames.
“Our fastest growing product segment is our scratch cards” said Mr. Fernando Paes Afonso, CEO and Vice-President of SCML,”, and therefore we are excited about adding them to our online offering. We are certain that the joint efforts of NeoGames portfolio and expertise in online scratch cards, together with our marketing team that brings the local insight, will make this a success”.
About Santa Casa da Misericórdia de Lisboa
Created in the 15th century (1498), at the time of the Portuguese Discoveries, Santa Casa da Misericórdia de Lisboa has, as its core mission, since its creation, the social assistance of the underprivileged, dedicating its main activity to children and the elderly in the area of Lisbon. Being a charitable organization involved in humanitarian activities, Santa Casa has been chosen by the Portuguese State to run Lotteries (since 1783), sports betting games (1961) and number games (Lotto 1984, Euromillions in 2004) with the purpose of raising funds to finance its social work and all the Projects involved in making life better and more comfortable to the most deprived ones of Lisbon population.
Santa Casa’s mission is carried out every day with the help of its workers as well as with a number of volunteers who give part of their time to assist Santa Casa in better achieving its goals in society.
Keeping up the pace with modern technologies allows Santa Casa to provide in a safe, transparent and trustworthy way, what players need to give this Institution their confidence and trust.
NeoGames is the leading software and service provider that pioneered the global interactive scratch cards and lottery gaming market. Since launching in 2005, NeoGames has delivered the most comprehensive portfolio of soft-gaming solutions to customers around the globe including National Lotteries and top gaming operators.
NeoGames flexible platform was developed specially for lotteries operating in the internet world. It meets with regulatory requirements and responsible gaming standards and can easily be integrated with any lottery systems.
To meet the mass market demand for mobile gaming, NeoGames offers its most popular and entertaining scratch cards and instant win games on an advanced mobile platform, optimized for a wide variety of smartphones and tablets. www.neogames.com