“We’ve developed a very close working relationship with JSC, the gaming division of SCML” said Mr. Ilan Rosen, CEO of NeoGames. “The growth of Instant Ticket sales experienced by SCML in recent years is a reflection of the Lottery’s hard work and dedication to providing a rich and exciting gaming experience in a secure and responsible manner for the people of Portugal. We are committed to building on the success of this partnership and will continue to explore with the lottery new and innovative products and marketing strategies.”
Throughout the duration of the agreement NeoGames will supply the lottery with customized games from its successful portfolio, along with interactive versions of existing printed tickets, available in retail shops today.
NeoGames will also provide SCML with elements of its iLottery platform, thus enabling the lottery to manage some operational aspects of the business. “Being able to manage the platform independently empowers the lottery and is a core strategy for NeoGames. We strongly believe in sharing our knowledge and expertise with our clients” said Mr. Rosen.
Furthermore, as part of the agreement NeoGames will provide the lottery with marketing services. This collaboration will ensure that the lottery will continue to enjoy growth in revenues.
“Since 2010, SCML has experienced a tremendous growth in Instant Tickets sales with a record sales in 2013 of 590.7 (€M). With NeoGames we have found a reliable partner that can help us increase our revenues from our interactive channels while maintaining a high degree of security and social responsibility. The knowledge they bring from other jurisdictions and their ability to customize this to the specific requirements of our lottery is of great value and was a key factor in our selection of them as a primary provider of iLottery games.” said Mr. Fernando Paes Afonso, CEO and Vice-President of SCML.
About Santa Casa da Misericórdia de Lisboa
Created in the 15th century (1498), at the time of the Portuguese Discoveries, Santa Casa da Misericórdia de Lisboa has, as its core mission, since its creation, the social assistance of the underprivileged, dedicating its main activity to children and the elderly in the area of Lisbon. Being a charitable organization involved in humanitarian activities, Santa Casa has been chosen by the Portuguese State to run Lotteries (since 1783), sports betting games (1961) and number games (Lotto 1984, Euromillions in 2004) with the purpose of raising funds to finance its social work and all the Projects involved in making life better and more comfortable to the most deprived ones of Lisbon population.
Santa Casa’s mission is carried out every day with the help of its workers as well as with a number of volunteers who give part of their time to assist Santa Casa in better achieving its goals in society.
Keeping up the pace with modern technologies allows Santa Casa to provide in a safe, transparent and trustworthy way, what players need to give this Institution their confidence and trust.
NeoGames is the leading software and service provider that pioneered the global interactive scratch cards and lottery gaming market. Since launching in 2005, NeoGames has delivered the most comprehensive portfolio of soft-gaming solutions to customers around the globe including National Lotteries and top gaming operators.
NeoGames flexible platform was developed specially for lotteries operating in the internet world. It meets with regulatory requirements and responsible gaming standards and can easily be integrated with any lottery systems.
To meet the mass market demand for mobile gaming, NeoGames offers its most popular and entertaining scratch cards and instant win games on an advanced mobile platform, optimized for a wide variety of smartphones and tablets. www.neogames.com