Lithuania’s lottery to grow its interactive business through engaging NeoGames Interactive Instant, Scratch, and Keno games
LUXEMBOURG, February 3, 2016 – A five-year agreement was signed between NeoGames and Lietloto for NeoGames to enhance Lietloto’s interactive “Perlas” portal with a broad range of market-proven interactive games that can be played on all types of connected devices.
NeoGames, which provides lotteries across three continents with end-to-end iLottery 360⁰ solutions, will also provide Lietloto with marketing and portfolio-optimization consultancy services to accelerate time-to-market and maximize market potential.
“With NeoGames we have found an experienced and reliable partner that can assist us to increase revenues from our interactive channels,” said Mantas Lebedžinskas, CEO of Lietloto. “We have invested significantly in enhancing our interactive offering and presence in recent years, and that has already shown results. With this partnership with NeoGames, we look forward to providing a new dimension of engagement and entertainment to our players. We are confident that it will further boost our interactive revenues, enhance player satisfaction, and increase our contribution to the Lithuanian sports movement.”
“We are delighted to have been selected by Lietloto to take an important part in advancing their interactive strategy,” said NeoGames CEO Ilan Rosen. “Leveraging our extensive experience, we are ready to implement a broad portfolio of innovative games and services customized to enable Lietloto to significantly grow revenues and strengthen its position of leadership the Lithuanian market”.
Joint-stock company Lietloto established in 2008 organizes major Lithuanian online lotteries such as Superloto and Interjackpot and a mobile lottery LOTO 1634. Lietloto activity in recent years has expanded to include instant lotteries. The first product – instant lottery Už Žalgirį! supports the most popular basketball team in Lithuania.
NeoGames is a leading iLottery software and service provider. For more than a decade, NeoGames’ iLottery 360™ solution has boosted lottery success with the widest portfolio of market-proven games across all online devices, a comprehensive back-office platform, and a complete set of player operational services. NeoGames tailored solutions best fit each lottery customer to generate maximum revenues from its interactive offering. In August 2015, William Hill PLC (WLH – Lon), one of the world’s top betting and gaming companies, employing more than 16,000 people, acquired 29% of NeoGames’ shares to advance its iLottery strategy, expansion and innovation.