NeoGames provide white label services to LMA Gaming Ltd for a new scratch and instant win offering.

2010, June 17: Today, NeoGames, global leaders of scratch and instant win games, have announced that they provide white label services, for the second time, to LMA Gaming Ltd to create www.crazyscratch.com.

This offering follows the formation of LMA Gaming’s first brand, www.NettiArpa.com in December 2009, specifically targeted for the Finnish market.  www.crazyscratch.com, is launched especially for the UK, Netherlands and Norway with an array of over 75 scratch and instant win games.

“To be creating a second brand with LMA Gaming, just shows the great demand and success there is for scratch and instant win games” quoted Shay Bar Joseph, MD of NeoGames Network. “With LMA Gaming’s widespread market understanding and our in-depth knowledge experience, we are optimistic that crazyscratch.com will become a popular soft-gaming brand and make its mark in other markets around the world” he continued.

“Partnering with Neo Games to create an International scratch card brand was a natural progression for us. CrazyScratch.com will enable us to draw on our strong experience in a number of European countries whilst also giving us the flexibility and scope to gradually expand into new markets” stated Anthea Michael, Director of LMA Gaming. “CrazyScratch.com as a product quite literally crosses the boundaries of both age and gender. We are positive that CrazyScratch.com will represent the next household brand in online scratch cards and we will be dedicated to making it a huge success.”