NeoGames are the first ones to launch scratch cards on mobile in the UK

2010, January 25th: Today, NeoGames, pioneers and world leaders of online scratch cards, have introduce the first mobile platform for scratch card gaming in the UK market.

The brand new mobile gaming platform is currently supported on over 100 different mobile devices, ranging across Nokia, Samsung and Sony Ericsson handsets, which offers 10 of NeoGames’ most popular scratch games from its extensive gaming portfolio. NeoGames have developed a unique horizontal scrolling menu, which holds all the functions and changes dynamically according to the required actions. In addition, the mobile platform supports the regular applications including cashier, registration, cash out, history and player promotion adapted to the mobile environment.

“This is an exciting time for NeoGames as we venture into the future of gaming” Shay B. Joseph, Managing Director of NeoGames Network stated. “By creating the mobile application, scratch cards can now be played anytime, anywhere; on the train, at the bus stop, even at the checkout in the supermarket.” He continued.

This is an enormous yet impressive milestone for NeoGames as now NeoGames’ gaming platform can reach to its mass market audience on a nationwide and mobile scale. With its J2ME mobile technology and brand new WAP site, NeoGames’ global white label and license partners are now able to offer UK players scratch card games on their mobile devices.

About NeoGames:

NeoGames Network is the pioneer and global leader of the online scratch card market. Holding an EU gaming license in Malta, NeoGames Network offers flexible solutions ranging from fully managed operations to customized integration of its scratch card offerings. Since the beginning of 2009, NeoGames Network has provided key players in the igaming industry with tailor-made solutions for localised scratch card brands.